Heading structure is important for accessibility as well. Read more: Why text structure is important for SEO » Use headings to improve accessibility Secondly, consider how the information is structured in your paragraphs and what the relation is between paragraphs, and how a subheading can help make that information easier to digest. When restructuring your text to add a heading, make sure the first sentence of your paragraph contains the essential information of that paragraph. Remember that the main focus of headings should be on the content – and the primary purpose should be to make the text easier to read and understand.Īlso, keep the following two things in mind: firstly, a paragraph should start with a core sentence on which you elaborate in the rest of the paragraph. While that can work very well, it’s also very easy to get wrong. Some people like to tease their audience in the headings, trying to entice them to read further. You don’t want to scare off people with the infamous wall of text.įor web copy, it’s good practice to make sure that your headings are informative to the reader. It’s even worse when you add long stretches of text after a heading. Scanning the text becomes significantly harder for your readers when it doesn’t contain any headings. Readers like to scan content, to get an idea of what the text is about and to decide which sections of the text they’re going to read. Otherwise, people won’t know what to expect. Therefore, they should indicate what a section or a paragraph is about. Headings are signposts that guide readers through an article. Why use headings? Use headings to show text structure
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Or, did Yoast SEO give you feedback on the way you use your keyphrase in subheadings? Learn how to improve that. How to add your keyphrase in your subheadingsĭid you get a red or an orange traffic light for subheading distribution in Yoast SEO? Learn how to distribute them better.
How to get a green traffic light for your subheading distribution.What does the subheading distribution check in Yoast SEO do?.
Here, we’ll give you pointers on how to think about headers and use them to improve the readability of your content. Headings also define which parts of your content are important, and show how they’re interconnected. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings help users and search engines to read and understand text.
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